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Starting out in a Home Business #4. This is the fourth in a series of mini-articles about starting a Home Business.

Okay, you've got your business picked out. You've got your computer, your website, your business cards, and the rest of the things we talked about. Now that you are ready, you need to think about how you are going to PROMOTE your home business.
You really need to start out from the beginning by doing two things. First, establishing yourself as an expert in your field, and second, BRANDING yourself or your company.
The first one should be pretty easy; that is, if you really are an expert in your field. If not, you had better become one fast. If you are going to be a widget salesperson, you better know everything there is about widgets; forwards, backwards and upside down. If you are goin to be a lawn mowing service, you need to know pretty much everything there is about lawns, mowing lawns, and lawn mowers. Expertise will make finding and keeping slients much easier. In all the businesses I have been involved with, I have often been able to take clients away from other businesses because of my KNOWLEDGE ABOUT WHAT I DO. This requires a certain passion on your part. You can limp along and be marginally successful; BE AN EXPERT AND CUSTOMERS WILL SEEK YOU OUT.
Branding yourself takes time and creativity. You may notice in some of my posts that I call myself Bob the Biz Guru. Well, that's branding. You can be the Go To Guy (or Gal), Mr Fixit (in fact I know one home business owner who calls himself just that), or the Goddess of Home Makeovers; it doesn't matter, but you need to start labeling yourself as a SOLUTION. Customers love that kind of thing and I have actually had people comment very positively on different brandings I have come up with over the years. Think about it and don't be afraid to be a little bold.

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Hope everyone had a great Mother's Day. Here is a link to a one-page PDF file sthat shows some of the tax advantages of owning a Home Business. The figures shown here are examples ONLY; as they say, your mileage may vary. Please be sure you have a good Certified Public Accountant help you with your business accounting. They are worth every penny.

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Starting out in a Home Business #3
This is the third in a series of mini-articles about starting a Home Business.

Ok, you've decided what you are going to do or sell; you've checked to make sure you are compliant with all those rules and regs; now I want to make a few suggestions about some of the things I pointed out in the last article.

One thing I talked about was equipment and supplies. Absolutely essential items here, in my opinion, are:

Good computer with high-quality printer.
Internet broadband connection (cable, DSL, or wireless).
A website for your business. More on this later, but plan on getting one.
Business cards. Please do not scrimp here. Get the highest quality professionally designed cards you can get.

You can get by without the Internet or website if you really don't need them, but the truth is, like it or not, we are becoming a very Internet-oriented society. Things like a fast Internet connection and website add tremendous credibility and professionalism to what you do. A website can be used as a huge extension of your business card; put your web address on your card and a complete portfolio of everything about yourself and what you do on your website. You would be amazed at how many businesses do not have a website, don't know how to get one, and do not realize how important it is to have one now. Even a very simple one is better than nothing. In fact, a FREE one is better than nothing and there are places on the Internet that host free sites. In fact, if you are already online, I would be willing to bet that your Internet Service Provider you are using has free web space that you can utilize that you didn't even know you have. If they do, you can register your own "dot com" domain name at a domain registrar and forward it to that web space. This gives you a website for the cost of a domain name which is about 8 dollars. I use http://www.webhostingmarketplace.com to register the domains I use. They can host or forward your domain and they even have a nifty hosting plan that includes a web page designer that anyone can make a website with even with no experience.

If you get a website put together, please keep it professional, and stick with your business and business only. I have seen people try to put their families and businesses all on one site and honestly it doesn't work. People looking for what you do professionally don't care about your kids, dogs or what you did last summer.

If you get totally confused about getting a domain name and putting a website together, there are plenty of web designers (a lot of them working from home!) that can help. Please - and I cannot stress this enough - get your computer and your website help from a LOCAL business if at all possible. If you depend on your computer and your website for your business, you can't be waiting around days or weeks for help.

PRESS RELEASE

MyHoBu.com announces Xelr8 as MLM Company of the Month


MyHoBu.com, a Home Business Review Website, nominates a different company each month according to specific criteria. This months winner is Xelr8.

MyHoBu.com (PRWEB) May 10, 2006 -- MyHoBu.com, a Home Business review and discussion website, has announced that this months winner of the MLM Company of the Month is Xelr8. "We base our decisions on several factors including company strengths, marketing efforts, actual products offered, and overall support," said MyHoBu.com advisor Bob Minton. "Xelr8 is raising the bar in modernizing and revitalizing the MLM industry. With a bonus program that allows new distributors to make up to $1000 in 30 days, and with it's unbelievable backing from sports celebrities, Xerl8 is a great way for anyone to get into a home business."

Xelr8 is owned by Vitacube Systems Holdings Inc., which is publicly traded on the American Stock Exchange. VitaCube Systems Holdings Inc. is a provider of a sports energy/hydration drink, a protein shake and other nutritional supplements to health and fitness conscious consumers through direct, person-to-person selling by independent distributors. Also offered is a complete line of vitamins, minerals and amino acids.

Xelr8 products are currently being used and endorsed by 350+ professional athletes and Olympians.


For more information please visit the following websites:

MyHoBu.com
http://www.myhobu.com

For Xelr8 Product Orders, Company Information, or to sign up as an Independent Distributor:
http://www.xelr8.biz/

For a Free Tour of the Xelr8 Business Opportunity:
http://www.xfactorplus.net

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Starting out in a Home Business #2
This is the second in a series of mini-articles about starting a Home Business.

Now that you have decided on what product you are going to sell or what service you are going to provide, you need a PLAN to get your home business started. You can't just say, "I am going to sell widgets" and then stop there; you won't go anyplace! I suggest a very simple written business plan. You do not have to write a book about what you are going to do and how. Many business plans are nothing more than a few lists of important ideas of what you are going to to do start and maintain your business. It's very important to try and set timetables for implementing the different items in your plan. Some examples of what you should consider in your plan are:

1. Checking with local, state and federal governments to make sure you are complying with any business licensing and tax requirements.

2. Setting up a separate business banking account or accounts. I do not recommend the use of personal accounts for your business and vice versa.

3. How you are going to account for expenses and income. Most businesses can be run in a software package called Quickbooks. www.quickbooks.com

4. If you are going to need a loan or other financing to get you started, you need to decide how you are going to go about getting that taken care of.

5. What equipment and supplies you are going to need to run your business.

6. Defining your market. This takes a lot of homework. You may find out there is little or no demand for what you are trying to sell or do. Best to find out sooner than later!

7. How you are going to promote your business. Is it going to be word of mouth, advertising, or other ways?

These are a few examples. You can find more information about business plans by searching for them on the Internet.

One very important aspect in a home business is to decide how much time you are going to invest in running it. 8 hours a day? 3 hours a week? The reason for this is that running a home business REQUIRES SELF-DISCIPLINE. You will not have anyone telling you when you have to be there, when you can go to lunch, go on break or go home. You have to make a commitment you can stick with.

You may have seen ads for The Rich Jerk on TV or online. I decided to buy his book to see if this guy was really as smart as he says or if it it all a scam. Well, I have to say, unlike a lot of so-called 'experts' out there, it is NOT a scam. He offers a well-written, concise insight into marketing online. In my opinion THIS IS A MUST READ for anyone trying to market a product or service in the Internet. He gives step-by-step instructions on Affiliate Programs, Search Engine strategies, online marketing, website design, and much more packed into an easy-to-read format. NOT A REHASH OF THE SAME JUNK that doesn't work (and never did work). Order the book by clicking on the image below. If you have any questions let me know.



Thanks for visiting,

Bob the Biz Guru

Starting out in a Home Business #1
This is the first in a series of mini-articles about starting a Home Business.

For whatever reason, you have been thinking about working from home. Surprisingly you have a lot of options; however there are also a lot of tradeoffs. The first thing you need to decide is WHAT kind of home business you want to be in. A lot of people don't think this through very well. You have to decide how much time you can devote, and if you want to sell a product, or perform a service of some kind. In other words, you have to have a PLAN for starting your home business. It's a good idea to write down some ideas and thoughts about why you want to be in a home business and what things interest you career-wise. Whatever the case, I would start out with ideas that revolve around some talent you have. Writing? Sewing? Woodworking? Talking to people? Think about your strengths and weaknesses to help guide you. Don't jump into something that sounds like a good idea but doesn't use the talents you already have; you would be amazed at how many people do this.
The reason I am pointing this out is that in a regular work environment there usually is a team of people to back each other up. Where one is weak, another is strong. In a home business, it's usually just you, so you have to focus on business ideas where your strengths can be utilized to their full potential. It doesn't do any good to try to sell products from home if you have no sales skills, for example. You can learn new skills(trust me you will be anyway), but why not use the ones you already have?

MLM Nightmares - OK MLMs have pros and cons, anyone been in a REALLY bad one? Just curious who wants to share your story and maybe help others avoid bad companies

If you are in a Home Business please share your thoughts about it with everyone. Why did you decide to get into a Home Business, what is it, do you enjoy it, is it working out for you? All comments welcome.


Bob
http://www.myhobu.com

Welcome to MyHoBu.blogger.com - this is a Home Business oriented blog designed to discuss, promote, and help people in or thinking about Home Businesses.

We have started a new Home Business Portal at